Our ingredients
Ingredients with integrity
Your health is worth more than empty words and loose claims.
We research and test every single ingredient. In an industry where others don’t.
We don’t compromise on quality
We’re committed to evidence-based development.
So you get everything you need, and nothing you’d rather not think about.
Bioavailable, active ingredients
Clean, and vegan, formulas
Smarter capsule
technology
Researched and tested by experts
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GLUTEN
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GMOs
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DAIRY
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ANIMAL BY-PRODUCTS
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FILLERS
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ALLERGENS
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CONTAMINANTS
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ADDITIVES
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TOXINS
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HEAVY METALS
What goes into our formulas
Click each letter to see ingredient information
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Vitamin B1
Found in: Vitals⁺Contributes to normal psychological function and energy production. Supports the nervous system and heart.
Known for...Benefitting plant-based diets (most B1 comes from animal sources).
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Vitamin A
Found in: Vitals⁺Helps maintain normal vision, immune function and skin.
Known for...
Working with all immune-boosting nutrients, and B2 for eye health. -
Bifidobacterium Bifidum Rosell-71
Found in: Biotic⁺Prevalent in the intestines of breastfed infants, suggesting their importance in early immune development.
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Vitamin B2
Found in: Vitals⁺Contributes to the reduction of tiredness and fatigue, normal energy production, and normal iron metabolism.
Known for...Benefitting plant-based diets (most B2 comes from animal sources).
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Bifidobacterium Longum Rosell-175
Found in: Biotic⁺Part of the emerging field of psychobiotics being studied in the mental wellbeing field.
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Vitamin B3
Found in: Vitals⁺Helps maintain normal skin. Contributes to normal energy production, and nervous and psychological functions.
Known for...Benefitting plant-based diets (most B3 comes from animal sources).
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Vitamin B9
Found in: Vitals⁺Contributes to normal blood formation and immune system functioning, and the reduction of tiredness and fatigue.
Known for...Working with folic acid, iron and B12 which can protect from anaemia.
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Vitamin B5
Found in: Vitals⁺Contributes to normal energy metabolism, adrenal function and mental performance.
Known for...Converting food into energy and forming red blood cells.
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Vitamin B12
Found in: Vitals⁺Contributes to normal red blood cell formation, and neurological and psychological functions.
Known for...Helping the body uses folic acid effectively to produce DNA.
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Vitamin B6
Found in: Vitals⁺Supports normal psychological function. Contributes to normal functioning of the nervous and immune systems.
Known for...Producing haemoglobin with iron (so it’s important to get both).
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Vitamin B7
Found in: Vitals⁺Maintains hair and skin. Supports normal macronutrient metabolism and functioning of the nervous system.
Known for...Its benefits to hair, skin, and nail health (aka the "beauty vitamin").
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Vitamin C
Found in: Vitals⁺
Contributes to the normal function of the immune system and collagen formation, and increases iron absorption.
Known for...Improving the body’s absorption of iron.
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Vitamin D3
Found in: Vitals⁺Contributes to normal calcium absorption, which supports the maintenance of bones, teeth and and muscles.
Known for...Increasing blood levels of vitamin D twice as much as D2.
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Vitamin E
Found in: Vitals⁺Contributes to normal immune system functioning. Supports the maintenance of teeth, hair, skin and nails.
Known for...Being fat-soluble, so your body can store it for future use.
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Omega 3 DHA
Found in: Vitals⁺Contributes to normal brain and heart function, and the maintenance of normal blood pressure and vision.
Known for...Developing the nervous system in pregnancy and early childhood.
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Omega 3 EPA
Found in: Vitals⁺
Contributes to normal heart function and blood pressure levels.
Known for...Maintaining blood triglyceride levels key to heart health.
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Chromium
Found in: Vitals⁺Contributes to normal macronutrient metabolism and maintaining normal blood glucose levels.
Known for...Working with B vitamins for energy release.
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Iron
Found in: Vitals⁺Contributes to normal formation of red blood cells and haemoglobin, and the reduction of tiredness and fatigue.
Known for...Being enhanced by vitamin C (fruit and veg can optimise absorption).
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Iodine
Found in: Vitals⁺Contributes to normal energy-yielding metabolism, cognitive function and thyroid hormone production.
Known for...Working with B vitamins, particularly by those on plant-based diets.
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Selenium
Found in: Vitals⁺Contributes to protecting cells and DNA from oxidative damage. Supports normal thyroid and immune function.
Known for...Working well with iodine for thyroid function.
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Zinc
Found in: Vitals⁺Contributes to normal immune function, cognitive function, fertility and reproduction.
Known for...Supporting child mental health if parents get enough during pregnancy.
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Blueberry extract
Found in: Vitals⁺Helps with synaptic growth, and contributes to protecting cells from premature ageing.
Known for...Being powerful anthocyanins, which give blueberries their blue colour.
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Lactobacillus Rhamnosus Rosell-11
Found in: Biotic⁺Incredibly adaptable strains that can survive in harsh conditions, like the acidic environment of the stomach.
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Lactobacillus Helveticus Rosell-52
Found in: Biotic⁺Part of the emerging field of psychobiotics being studied in the mental wellbeing field.
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Lactobacillus Rhamnosus GG
Found in: Biotic⁺One of the most extensively studied probiotic strains, renowned for its broad health benefits.
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Lactobacillus Paracasei LAFTI L26
Found in: Biotic⁺Has fermentative properties that are beneficial to health and enhancing fermented foods in the food industry.
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Saccharomyces Boulardii
Found in: Biotic⁺First isolated from lychee and mangosteen in SE Asia, where tea from these fruits managed cholera symptoms.
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Zinc Oxide
Found in: Biotic⁺
Contributes to normal cognitive function, immune function, heart function and metabolism.
Known for...Being key to the integrity of the intestinal lining and the immune response.
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Magnesium glycinate
Found in: Magnesium⁺Plays a key role in over 300 bodily functions, maintaining normal health.
Known for...Being better absorbed by your body and kinder to your gut.
How do we stand out?
We pride ourselves on thorough research and choose only the most bioavailable compounds. So you get high-quality, active ingredients, all backed by the latest science.
No fluff, filler or fads.
In an industry that’s poorly regulated, we exceed legal requirements—because the bare minimum isn’t good enough.
All our products undergo thorough research and testing before they hit the market.
Trust goes beyond what’s printed on the label. We make sure our supplements are not only scientifically sound (through research and third-party testing), but also consumer-approved.
Like life, science changes. We review the latest literature, conduct trials, and share our findings.
Keeping a close eye on modern health standards to make sure our formulas stay ahead of the curve.
Did you know...
Supplement brands aren't legally required to have any medical input on the design of their products. We work with Dr Tara Swart, PhD and Sophie Medlin, RD to formulate every supplement.
The expert seal of approval
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Sophie Medlin, RD Head of Nutritional ResearchSophie Medlin is a consultant dietitian, chair of the British Dietetic Association for London, and founder of City Dietitians.
Sophie Medlin, RD Head of Nutritional Research -
Dr. Tara Swart, PhD Science AdvisorDr Tara Swart is an Oxford-trained medical doctor, a neuroscientist with a PhD in neuropharmacology, and a senior lecturer at MIT.
Dr. Tara Swart, PhD Science Advisor
From dietitians to neuroscientists, we work with leading minds and experienced researchers at the very top of their game.
So you can be at yours.
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Sophie Medlin, RD Head of Nutritional Research
Sophie Medlin is a consultant dietitian, chair of the British Dietetic Association for London, and founder of City Dietitians.
Sophie Medlin, RD Head of Nutritional Research -
Dr. Tara Swart, PhD Science Advisor
Dr Tara Swart is an Oxford-trained medical doctor, a neuroscientist with a PhD in neuropharmacology, and a senior lecturer at MIT.
Dr. Tara Swart, PhD Science Advisor
Time for an easier routine?
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