Multiple things:

1. You get the best nutrients—all our nutrients are plant-based and highly-researched. We work with leading experts and review our formulas every three months in line with new scientific literature findings.
   
   
2. Your body can absorb them—we choose ingredients in the best active formats available and use delayed-release capsule technology. So everything gets to where it needs to be.
   
   
3. There are no nasties or unnecessaries—our formulas are clean as a whistle. No additives, fillers, toxins, heavy metals, allergens, gluten, GMOs, dairy, animal by-products or sugar.
   
   
4. You can scrap the supplement shelf—we’ve done some digging, and to get the same quality nutrients in the same doses as Vitals⁺, you’d end up spending £105 a month on lots of different vitamins.

Like a lot of good things in life, Vitals⁺ and Magnesium⁺ are long-term commitments rather than a quick fixes. But even if you don’t feel the difference immediately, all those nutrients and minerals are getting to work behind the scenes.

Early on, water-soluble nutrients (e.g. B-complex, selenium, vitamin C, and zinc) kick in. They’re absorbed quickly and start to replenish your body.

Playing a role in over 300 of your body's biochemical processes, magnesium also begins contributing to key areas like sleep, energy, muscle function and recovery, psychological function, and nervous system health.

Around the 3-6 month mark, fat-soluble nutrients (e.g. vitamins A, D, E, and minerals like omega 3) build up in your tissues. Research indicates these support heart health, skin, nails, hair, bone strength, and the immune system.

Beyond that, patience pays off. Vitals⁺ and Magnesium⁺ will continue to support your overall health—and you might even start to notice the incredible benefits our reviewers describe.

Research shows that magnesium glycinate (what we use in our formula) is the most absorbable magnesium compound—meaning your body can put it to the best use.

It’s particularly effective for supporting sleep, psychological function, muscle health, and nervous system function. It’s also kinder to your digestive system, so you can top up magnesium levels without too many trips to the loo.

Yes—our bodies can’t produce magnesium and lots of adults are deficient.

The European NRV is 375mg. Each Magnesium⁺ capsule contains 150mg of elemental (active) magnesium sourced from magnesium glycinate. So, a single serving (2 capsules) of Magnesium⁺ delivers 300mg of elemental magnesium, providing 80% of your recommended daily intake. Sorted.

Shipping is and always will be free in the UK, Belgium, France, Germany, Ireland, Italy, Luxembourg, Netherlands, and Spain. 

Heading overseas? Worldwide shipping starts at £0.42 a month, with all taxes and duties included (if you get a quarterly subscription, you’ll only have to pay shipping every 3 months instead of every month).

Read more in our FAQs.